The Business of Fashion Photography

(21 customer reviews)


Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers.


Included in this Bundle:

What’s Included?

11 Hrs, 38 Mins

of comprehensive education centered around business and marketing to grow your sales.

56 Videos

to easily navigate through each module. Watch them in order or skip around!


of helpful materials to keep you organized and on track with growing your business.

What You’ll Learn


Business Fundamentals

Set your business up for success by learning all of Lara’s tips and tricks when it comes to pricing your work, quoting your services, and invoicing clients. Learn the ins-and-outs of licensing and usage of your images, where to look for legal help, setting up the best systems for your taxes, and how to manage your income. Once you have these structures in place, you can confidently start on your journey to becoming a profitable photographer.

Lessons in this module

01:04 Introduction
14:46 Finding Your Creative Voice
09:07 Am I Good Enough?
13:44 The Importance of Portfolio Building
30:35 Pricing Your Work
05:29 Diversifying Your Revenue Streams
25:49 Estimating Expenses
03:30 Basics of Copyrights
36:20 Licensing & Syndication
17:20 Shoot Contracts & Model Releases
09:53 Invoicing
09:07 Scheduling
05:20 Registering Your Business
05:44 Photography Insurance
16:08 Money Mangement & Taxes
13:22 Outsourcing
42:23 Commerical vs Editorial Shoot Process
14:14 Working as a Photo Assistant & Digital Tech

Includes 13 Downloads

zip Call Sheet - Basic
zip Call Sheet - Larger Production
pdf Shoot Timeline - Small Production
pdf Shoot Timeline - Large Production
zip Production Checklist
mp4 Business Fundamentals - High Definition - Part 1
mp4 Business Fundamentals - High Definition - Part 2
mp4 Business Fundamentals - High Definition - Part 3
mp4 Business Fundamentals - High Definition - Part 4
mp4 Business Fundamentals - Low Definition - Part 1
mp4 Business Fundamentals - Low Definition - Part 2
mp4 Business Fundamentals - Low Definition - Part 3
mp4 Business Fundamentals - Low Definition - Part 4

Marketing Fundamentals

Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!

Lessons in this module

01:13 Introduction
07:33 Branding
04:56 Rebranding Your Business
19:55 Building A Success Website
11:32 Identifying Your Target Client
13:49 Building Your Industry Contact Database
12:16 Editorial Work Leads to Commercial Work
42:55 Marketing Your Work
20:01 Getting Published
12:50 Photo Agents and Representatives
08:51 Blogging
10:45 Curating Your Portfolio

Includes 6 Downloads

mp4 Marketing Fundamentals - High Definition - Part 1
mp4 Marketing Fundamentals - High Definition - Part 2
mp4 Marketing Fundamentals - High Definition - Part 3
mp4 Marketing Fundamentals - Low Definition - Part 1
mp4 Marketing Fundamentals - Low Definition - Part 2
mp4 Marketing Fundamentals - Low Definition - Part 3

Social Media Marketing

In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!

Lessons in this module

01:19 Introduction
06:39 Social Media: A Photographer in a Digital World
16:20 Instagram - The Visual Platform
12:12 Facebook - It's About The Community
06:11 Twitter For Photographers
08:57 Pinterest - The Digital Moodboard
20:29 The Power of LinkedIn

Includes 4 Downloads

mp4 Social Media Marketing - High Definition - Part 1
mp4 Social Media Marketing - High Definition - Part 2
mp4 Social Media Marketing - Low Definition - Part 1
mp4 Social Media Marketing - Low Definition - Part 2

Small Market, Big Profit

“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.

Lessons in this module

00:48 Introduction
30:07 Small Market, Big Profit
18:21 Using Facebook Ads to Raise Awareness
04:14 Cross Platform Marketing
11:02 Pricing in a Small Market

Includes 4 Downloads

mp4 Small Market, Big Profit - High Definition - Part 1
mp4 Small Market, Big Profit - High Definition - Part 2
mp4 Small Market, Big Profit - Low Definition - Part 1
mp4 Small Market, Big Profit - Low Definition - Part 2

Brand Collaboration Photoshoot

Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.

Lessons in this module

01:17 Introduction
17:34 Brand Collaboration Photoshoot - Look 1
17:08 Brand Collaboration Photoshoot - Look 2

Includes 2 Downloads

mp4 Brand Collaboration - High Definition -
mp4 Brand Collaboration - Low Definition -

Home Studio Photoshoot

Step into Lara’s home studio and watch her create stunning fashion images in her living room! Learn all of her tips for shooting at home, how to utilize your space and make it work effectively when you don’t have a studio space of your own. Don’t forget to download her recommended list of equipment to get you started in your own home studio!

Lessons in this module

00:36 Introduction
21:39 Home Studio - Look 1
07:42 Home Studio - Look 2
09:31 Home Studio - Look 3

Includes 4 Downloads

pdf Home Studio EQ List - Starter
pdf Home Studio EQ List - Advanced
mp4 Home Studio Photoshoot - High Definition -
mp4 Home Studio Photoshoot - Low Definition -

Influencer Photoshoot

Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.

Lessons in this module

01:11 Introduction
03:18 Influencer Shoot - Look 1, NYC Rooftop
09:32 Influencer Shoot - Look 2, Indoor Studio
05:32 Influencer Shoot - Look 3, NYC Rooftop
19:24 Glam Talks

Includes 2 Downloads

mp4 Influencer Photoshoot - High Definition -
mp4 Influencer Photoshoot - Low Definition -

30 Day Challenge

Now it’s time to put all of Lara’s strategies and techniques into action! In this final segment, Lara gives you a 30-day challenge to start implementing everything you’ve learned in your own business. Post your insight and results in Lara’s private Facebook group, stay connected with others in the industry, and start reaching your long-term goals.

Lessons in this module

00:24 Introduction
06:33 30 Day Challenge

Includes 2 Downloads

mp4 30 Day Challenge - High Definition -
mp4 30 Day Challenge - Low Definition -

The Business of Fashion Photography

After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries.

This extensive series takes you through business set-up, pricing your work, licensing and usage, and identifying your potential clients. Master the art of cold-emailing, pitching your work, and getting published. Build your industry contacts using Lara’s most effective methods, and utilize her social media strategies to take your brand to the next level. If you don’t live in a fashion-capital-of-the-world, you can still use Lara’s techniques to achieve your goals in a small market – and earn a big profit in doing so! Then watch as Lara implements all of her teachings in three photoshoots: The first is a collaboration shoot with fashion brand, Danielle Frankel. Second, a home studio shoot where Lara and her team create stunning images in her living room. Last, an exciting photoshoot with an Instagram influencer, Khrystyana on a Manhattan rooftop! Once you’ve completed the course, start your journey with Lara’s 30-day challenge, post your insight and results in her Facebook group, and connect with photographers around the world who are building their businesses.

Your business techniques and marketing strategies should be as creative as your photography – if not, more! Set yourself up for success by utilizing Lara’s systems, increase your opportunities, reach your longterm goals and build the business you’ve always wanted!


Is this class available to download?

Yes, all class content is available for download. Just select the course you want to download and scroll down until you see the downloadable file on the right.

Who is the course suitable for?

Photographers wanting to explore more of the commercial side of the industry – specifically fashion photographers, commercial photographers & portrait photographers looking to expand their marketing in the advertising industry.

Are you looking to get published? Pitch and email your work to photo editors, art buyers, creative directors and specific brands? Learn more about licensing images and production? Get better business knowledge including contracts, money management and have a better understanding of how to price your work? Are you located in a smaller market but struggling to get noticed and get paid for your work? Then this course is for you!

How is this course different to The Fashion Series?

The Fashion Series covered the creative side of the industry – giving you an insight into fundamentals on lighting, posing and styling as well as sharing my creative process in the challenge videos.

This new series covers many sections under the ‘business’ umbrella. I listened to your feedback after the first series and so many of you were keen to learn more about business & marketing techniques.

There is 3 inspirational shoots in this series but they are all approached with a business mindset – showing you that YOU can be creative and love what you’re shooting but also run a profitable business.

Will I learn more about pricing in this course?

Absolutely! I know this is always a big question! In the Business Fundamentals section – you’ll find a section called ‘Pricing Your Work’. This section breaks down pricing ‘know how’ in the industry including standard rates, help with finding a base rate, shoot estimates and knowing your worth in the industry you are in. If you are interested in learning more about pricing – you’ll also find the ‘Diversifying Your Revenue Streams’ section quite helpful.

Will I learn more about getting my work published in this course?

In the Marketing Section – I cover ‘Getting Published’ in depth. This is an important part of marketing your work as a commercial and fashion photographer. I’ll be covering why it’s important to get published, understanding the submission/commission/spec terminology and how to find the right magazine & contact at the publication. I will also be giving you tips and tricks on how to contact those key people!

You mentioned a Facebook Group - how do I access this?

The main Facebook Group can be accessed by anyone interested in learning more about Lara’s education series (both this series and The Fashion Series) and can be accessed here.

21 Reviews

“I'm halfway through the course right now and I just wanna say that this is the best money I spent on photography education, Period. Lara is giving much of her own resources, tools, processes, that it almost feels like It's almost too much. Not only that but she also makes everything super smooth and easy to understand, I've been taking notes like crazy! Thank you Lara, so so much for taking the time and willing to share all of this with us. You are truly amazing and inspiring”

Natalia. N.

“I totally agree, this course is fantastic. It is very inspiring and easy to watch and listen. I would recommend every photographer to buy this course. There is so much topics Lara shares.”

Miranda K.

“This course is fantastic! I’m astonished by amount of practical information shared in here and I highly recommend to any photographer working her/his way in fashion. Lara really goes in depth into the subject and gives extremely valuable insights into our business. She is also not afraid to speak about pricing - the subject that somehow nobody wants to touch upon. And it’s so important to all of us to understand it properly and avoid common mistakes, like undercharging. Just recently I’ve pitched to the potential client and thanks to Lara’s tips in this course - I’ve managed to estimate & negotiate the price successfully and go through the process with professional confidence.”

Marta M.

“Lara is one of those rare talents that is also extremely generous with her experiences and transparent in her process. In an industry known to lack many of those elements, Lara exercises it everywhere she goes. I took her workshop two years ago in NY and it fundamentally changed how I see, how I plan/produce, and execute. This series is deeply layered with wisdom, processes, and ideas that you can remix to your own use. Every photographer, regardless if you're in fashion or not, should take this. My work, and in turn, the quality of clients, changed in just a year. I owe so much of what I know to Lara.”

Paul J.

“First, Lara Jade is an outstanding photographer, her work is breathtaking. Any one that has the opportunity to participate in any of Lara's course offerings will be better for it I think. I wish this course was available when I was starting out in the industry. The amount of information and transparency Lara gives is invaluable, I highly recommend this course!!”

Keith B.

“WOW! What a course! I'm blown away at the amount of information Lara has shared! This is so helpful to know exactly what to do and how to do it. Thank you Lara and team!! I've learned so much and can't wait to put it into practice!!”

Denise M.

“This has got to be the best business course I have ever bought.. Learned so much from this, and are slowly building my business in the fashion industry, and with confidence, from all the pointers and help you get through this course.. Well worth it”

Daniel H.

“I'm always blown away by Lara's knowledge about the fashion industry and creative field and this course is no exception. Such a great course with so much valuable information, it's definitely worth purchasing! Thank you Lara :)”

Marissa A.

“One of the best value and investment I’ve seen lately for photography and business educational series. This is perfect for what I am needing to help starting out my business - practical tools workflows and examples are the best! Thank you Lara.”

Francis N.

“I can't thank you enough for all the hard work that you do and the valuable information you are so kind enough to openly share. Watching the segments over and over again has been so valuable and contains so much information. I can't recommend you enough Lara.”

Paolo A.

“I would recommend this course to everyone. Lara gives so many in this course, all the tips fashion and not only, photographer should know. And its just time saver!”

jolie z.

“Superb course on Fashion and Beauty photography. Lara Jade is phenomenal in her instruction, mentorship and no-fluff business of fashion photography course coverage. The course covers broad to specific concepts, utilizing real-world experience, a template for any photographer looking to break in and break out of the business. I can't recommend this course enough - it's well worth the investment and look forward to reaping the benefits. Kudos to Lara for being so comprehensive, honest and authentic.”

Kit T.

“If you ever had a questions if you are good enough, if you charging too much or too low, how much pro earn and how much you should charge, how to send an emails, submissions, which person and mag contact, if social media marketing was a big question mark for you and any question you may have, you definitely find in this course, and if you don’t find it, I am sure Lara will answer it. She is most kind and beautiful person l ever met, not just in the industry. She is not covering or hiding anything, she is really here for us to help, not for money. Thats my opinion and this course for me worth every penny!!!! Thank you Lara!”

Zuzana V.

“I am not going to lie saying that I bought this series hoping to find the solution to a few problems I was facing in my career. I am more than happy to say that not only I found some answers but it even enlightened me on some grey areas of this world. So if you are here reading through the comments and have any doubts about buying it or not, well, put those money here and BE. READY. TO. LEARN. Because it is three days I have this course and I am re-watching it again due to the load of informations it has inside.”

Caterina G.

“I was one of the students at Lara’s workshop in London last august. I was saying to everybody that it was the best workshop I have ever attended. So when the fashion series came up...I asked myself, what else can she bring to the table? And you did so much more ! Unbelievable. Now Im very very hapy with the bussiness series. Your are a great educator and lovely person too. Thank you so much for helping us to get there. It means hard work but there is also the light at the end of the tunel. So much information in one place! Thank you”

Katarina O.

“The course is packed with so much information, that I am still stuck at findamentals section, rewatching and making notes. Lara's dedication is autstanding, she shares openly and talks even about the smallest details of the industry, which for me -as a beginner is just priceless. Best spent money ever (along with the fashion series of course!) Thank you Lara!”

Magdalena M.

“It‘s so perfect. So much Information - Thank you for everything”

Esa V.

“OMG! Only got time to stuck into the business fundamentals section but already buzzing - so much good information! So many questions answered that I always wanted to know and the pricing part is so far the best! Thank you Lara!”

Agi M.

“Couldn’t wait anymore to get in touch with this series of Lara, just scrolled it till the end but am totally impressed about the content. Can’t wait to dive seriously into it. Thank you Lara for sharing your incredible knowledge with us.”

Yolanda f.

“Just ordered this! Can. Not. Wait! If it's anything like the Fashion Series, we are in for a treat!”

Agi M.

“Got it! Can’t wait to watch it :)”

Liliana S.