The Business of Fashion Photography
by Lara Jade
The Business of Fashion Photography
$399
After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries. Learn More.
Included in this Bundle:
What’s Included?
11 Hrs, 38 Mins
of comprehensive education centered around business and marketing to grow your sales.37 Downloads
This series is fully downloadable so you can watch on the go.56 Videos
Watch them in order or skip around so you can learn at your own pace.What You’ll Learn
Business Fundamentals
Set your business up for success by learning all of Lara’s tips and tricks when it comes to pricing your work, quoting your services, and invoicing clients. Learn the ins-and-outs of licensing and usage of your images, where to look for legal help, setting up the best systems for your taxes, and how to manage your income. Once you have these structures in place, you can confidently start on your journey to becoming a profitable photographer.
Lessons in this module
Includes 13 Downloads
Marketing Fundamentals
Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!
Lessons in this module
Includes 6 Downloads
Social Media Marketing
In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!
Lessons in this module
Includes 4 Downloads
Small Market, Big Profit
“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.
Lessons in this module
Includes 4 Downloads
Brand Collaboration Photoshoot
Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.
Lessons in this module
Includes 2 Downloads
Home Studio Photoshoot
Step into Lara’s home studio and watch her create stunning fashion images in her living room! Learn all of her tips for shooting at home, how to utilize your space and make it work effectively when you don’t have a studio space of your own. Don’t forget to download her recommended list of equipment to get you started in your own home studio!
Lessons in this module
Includes 4 Downloads
Influencer Photoshoot
Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.
Lessons in this module
Includes 2 Downloads
30 Day Challenge
Now it’s time to put all of Lara’s strategies and techniques into action! In this final segment, Lara gives you a 30-day challenge to start implementing everything you’ve learned in your own business. Post your insight and results in Lara’s private Facebook group, stay connected with others in the industry, and start reaching your long-term goals.
Lessons in this module
Includes 2 Downloads
After the success of her first course with the Portrait Masters, The Fashion Series, globally acclaimed fashion photographer, Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers. Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries.
This extensive series takes you through business set-up, pricing your work, licensing and usage, and identifying your potential clients. Master the art of cold-emailing, pitching your work, and getting published. Build your industry contacts using Lara’s most effective methods, and utilize her social media strategies to take your brand to the next level. If you don’t live in a fashion-capital-of-the-world, you can still use Lara’s techniques to achieve your goals in a small market – and earn a big profit in doing so! Then watch as Lara implements all of her teachings in three photoshoots: The first is a collaboration shoot with fashion brand, Danielle Frankel. Second, a home studio shoot where Lara and her team create stunning images in her living room. Last, an exciting photoshoot with an Instagram influencer, Khrystyana on a Manhattan rooftop! Once you’ve completed the course, start your journey with Lara’s 30-day challenge, post your insight and results in her Facebook group, and connect with photographers around the world who are building their businesses.
Your business techniques and marketing strategies should be as creative as your photography – if not, more! Set yourself up for success by utilizing Lara’s systems, increase your opportunities, reach your longterm goals and build the business you’ve always wanted!
YOU MAY ALSO BE INTERESTED IN:
The Fashion Series with Lara Jade
The Boudoir Series with Kara Marie
The Lighting Series with Felix Kunze
The Retouching Series with Pratik Naik
The Portrait Collection by Felix Kunze
FAQ
Yes, all class content is available for download. Just select the course you want to download and scroll down until you see the downloadable file on the right.
Photographers wanting to explore more of the commercial side of the industry – specifically fashion photographers, commercial photographers & portrait photographers looking to expand their marketing in the advertising industry.
Are you looking to get published? Pitch and email your work to photo editors, art buyers, creative directors and specific brands? Learn more about licensing images and production? Get better business knowledge including contracts, money management and have a better understanding of how to price your work? Are you located in a smaller market but struggling to get noticed and get paid for your work? Then this course is for you!
The Fashion Series covered the creative side of the industry – giving you an insight into fundamentals on lighting, posing and styling as well as sharing my creative process in the challenge videos.
This new series covers many sections under the ‘business’ umbrella. I listened to your feedback after the first series and so many of you were keen to learn more about business & marketing techniques.
There is 3 inspirational shoots in this series but they are all approached with a business mindset – showing you that YOU can be creative and love what you’re shooting but also run a profitable business.
Absolutely! I know this is always a big question! In the Business Fundamentals section – you’ll find a section called ‘Pricing Your Work’. This section breaks down pricing ‘know how’ in the industry including standard rates, help with finding a base rate, shoot estimates and knowing your worth in the industry you are in. If you are interested in learning more about pricing – you’ll also find the ‘Diversifying Your Revenue Streams’ section quite helpful.
In the Marketing Section – I cover ‘Getting Published’ in depth. This is an important part of marketing your work as a commercial and fashion photographer. I’ll be covering why it’s important to get published, understanding the submission/commission/spec terminology and how to find the right magazine & contact at the publication. I will also be giving you tips and tricks on how to contact those key people!
The main Facebook Group can be accessed by anyone interested in learning more about Lara’s education series (both this series and The Fashion Series) and can be accessed here.