Marketing Fundamentals

(3 customer reviews)

In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries.

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Marketing Fundamentals

Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!

3 Reviews

“Before this course, I spent a lot of time identifying my target client. But it turns out that you need first identify you. It was still difficult to do so until I heard Lara shared how she identifies herself as a photographer. When she explained it, rather than just said it for the first time in my life I experienced the light bulb Moment. THANK YOU LARA In addition, if you are struggling to rebrand or figure out if you should use your name or some random photography name this module will help you ton too!!”

Sohail C.

“The information Lara shares is thorough, specific, helpful and comprehensive. She shares completely, not only the what, but the whys of making it in this business. I look forward to assimilating every piece of information and land some major publications and booking commercial clients. I’ve studied at a commercial photography programs and often, I find the instructors have a lot of ego attached to their teaching, but with Lara, the information is generous, current, encouraging, authentic and real. There’s no fluff about it and I commend her on a brilliant course. She doesn’t hold back one iota and it’s worth its weight in gold.”

Kit T.

“Mindblowing the amount of information here !! Wow !! THANK YOU for the golden insights and tips !!”

Rossana N.