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Sometimes we hesitate to share our values in our marketing, but more and more consumers actively seek out companies who they feel deeply aligned with. Values are your principles, standards of behavior, and judgements about what is important to you in life. Bringing your values into your marketing can help you build stronger relationships with your clients. This alone can become the difference between a lukewarm experience and five-star client reviews. In these lessons, you’ll look deeply at your values, come to understand how they inform the work you do, and you’ll develop a sense of your boundaries and comfortability with sharing them in your marketing. You’ll also learn how to build campaigns connected to your values and learn how you can use campaign-style marketing in your day-to-day operations.

1 Reviews

“This module was so important in realizing the connection between my values and the work that I do and my need to exemplify it in my messaging.”

Flormaria T.