The Imagination Series
by Richard Wood
There is no such thing as a bad idea when you are brainstorming. You need to embrace the ludicrous. The SCAMPER technique, which is derived from marketing and product development, adapts wonderfully to creative photoshoots. Each letter of the word SCAMPER contains a prompt to lead your imagination further along.
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There is no such thing as a bad idea when you are brainstorming. You need to embrace the ludicrous. The SCAMPER technique, which is derived from marketing and product development, adapts wonderfully to creative photoshoots. Each letter of the word SCAMPER contains a prompt to lead your imagination further along.
