Ashleigh Taylor's Beginner's Guide to Facebook Ads

Get Fully Booked with Facebook Ads: A Photographer’s Guide to Using Facebook Ads

(9 customer reviews)

$299

How would you like to rest assured that you have plenty of leads coming into your business even while you sleep?

Facebook Ads can be a complete gamechanger for your business. If you want to stop guessing how to use Facebook Ads and learn how to create an online marketing plan that works, then you are in the right place. In this course, master-accredited portrait photographer Ashleigh Taylor teaches you how to get more inquiries and leads into your business, using Facebook Ads.

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Included in this Bundle:

What’s Included?

5 Hrs, 44 Mins

22 Videos

Lifetime Streaming Access

Lifetime Streaming Access to your course on The Portrait Masters website.

What You’ll Learn

01

Introduction to Facebook Ads

1:01:20

It’s time to stop viewing ads as a gamble and start thinking of them as a business expense and an investment. When you run an ad, at the very least, you will be gathering market research data about your clients, their interests, and what attracts them to you. In this lesson, Ashleigh gives an overview of what is possible with Facebook Ads. You’ll learn about creating enticing offers and having systems set up to make the most of the leads you generate.

Lessons in this module

03:57 Introduction
24:15 What Goes Into a Successful Ad
19:07 Determining Your Budget
14:01 What Types Of Ads You Should Run In Your Business
02

Ads Manager Walk Through

33:30

Getting familiar with Facebook Ads Manager has 3 stages — at first, you’ll feel awkward, then you’ll be aware, and then it will become automatic. Here is your overview and tour of all the different parts of Facebook Ads Manager that we will be going over later. After taking this first look around, you’ll have a much easier time when we get into things in more detail.

Lessons in this module

33:30 Walk Through the Ads Manager
03

Landing Pages and More

34:38

Your landing page determines whether or not someone decides to take action on the offer in your ad. Here we go over what goes into a landing page that works. Each image and piece of copy there has a specific purpose for familiarizing the viewer with your offer and exciting & enticing them to take part. 

 

 

Lessons in this module

26:12 Landing Pages That Convert
08:26 Thank You Page
04

Ad Copy & Creative Effectiveness

20:50

Anyone can learn to be a better copywriter. It just takes practice. In this lesson, Ashleigh teaches you the formula for persuasive copywriting that will be your guide to learning how to write effective ad copy. She also teaches you about Ad Creative, the images or video that accompanies your writing. 

Lessons in this module

20:50 Create Effective Ad Copy & Creative
05

Prep Your Account to Run Ads

37:06

Don’t worry, the technical side of getting set up to run ads is not as hard as you might think it will be!

In this lesson, Ashleigh teaches you the technical must-haves in order to be in compliance with Facebook’s rules and to make sure everything is in order for you to get accurate data from your ads. Ashleigh takes you through every  step, showing you exactly how to accomplish each one. 

Lessons in this module

02:51 Prepare Your Account to Run Ads
05:39 Steps to Setting Up Your Account
06:34 Verify Your Domain(s)
15:05 Set Up Custom Audiences
06:57 Set Up Custom Conversion
06

Let’s Build Out Our Ads

2:01:07

There is an ad for every occasion. In this lesson, Ashleigh goes over marketing strategies and explains how to choose what type of ad to run based on what you want to accomplish. Then, she does a deep dive into each type of ad, telling you exactly how to set them up and giving you invaluable advice on what choices to make along the way.

Lessons in this module

12:50 Let's Build Out Our Ads
13:36 Video Views Ad
10:30 Existing Post as an Ad
07:18 Boost an Instagram Post
15:52 Traffic to a Blog Post
38:30 Lead Generation Form
12:50 Promote a Landing Page / Campaign
09:41 Testimonial / Re-target Ad
07

Troubleshooting

35:48

It’s time to learn how to dial in or discard what isn’t working and how to scale up what is. In this lesson, Ashleigh teaches you what kinds of results you should expect to see from your ads and what to do if they’re not measuring up to your expectations. You’ll also learn effective strategies for dealing with nasty comments, so that you’ll know how to best respond to them when they occur.

Lessons in this module

35:48 Troubleshooting Your Ads

How would you like to rest assured that you have plenty of leads coming into your business even while you sleep?

Facebook Ads can be a complete gamechanger for your business when you know how to use them strategically. If you want to stop guessing how to use Facebook Ads and learn how to create an online marketing plan that works, then you are in the right place. In this course, master-accredited portrait photographer Ashleigh Taylor teaches you how to put together an annual marketing plan for your business and use Facebook Ads to support it.

If you are ready to get more inquiries and leads into your business, then learning how to use Facebook Ads strategically can help you accomplish your goal.

9 Reviews

“I’m so thankful for this course!! I learned so much I didn’t realize I was missing, and then I asked to meet with Ashleigh one on one and she helped point out things I missed and now my ads are ROCKING!! Thank you!!”

Kate S.

“Ashleigh is a great instructor. I love the way she explains why certain things are selected in Ad Manager and how that applies to us portrait photographers. The course is an awesome overview but it is very targeted to photographers. This makes it unique and that's why I purchased the course. The benefit of being targeted to photographers really comes into play when she discusses ad copy and landing pages that convert. Buying this course was a no-brainer for me and I finally feel like I have a system in place for generating leads vs posting all the time or just hoping clients find me.”

Nicholas S.

“I'm only half way through both of them (Book Clients with Instagram and Get Booked with Facebook Ads), and they've already made a huge difference in my marketing. My colleague needs the same kind of help, and it's a blessing to have something to recommend to her. Thank you!”

L Stephanie S.

“Thank you for going through all the types of ads and the pros and cons to using them. I like the strategy you teach to make ADs effective!”

Oren S.

“Ashleigh really goes step by step into what you need to set up, create and launch successful Facebook Ads. My first time using her methods I was able to fully book my calendar for several months ahead! Thanks Ashleigh!”

Bobbi-Jo S.

“I learned about how to make my landing page more efficient to book clients. The step my step on ad creation was very helpful. Since starting my ad with all the new information I've learned from Ashleigh I've been able to book leads that convert into clients. I'm currently using these to book my Empower 30+”

Hadonica M.

“Being able to go step by step in the learning process is extremely helpful. Understanding the copy and the layout of an ad, and the redirection to a landing page, the facebook pixel, and then putting it all together in the ad manager is exactly what I needed to understand Facebook Ads. You get to understand the reasoning behind what you add to each level of the facebook ad and why you choose one thing over another. Ashleigh did a fantastic job.”

Kevin C.

“What an incredibly comprehensive course! Thank you, Ashleigh! Facebook ads are something I used to understand but over the last few years I had given up on them because they just got so confusing! I love how you broke it down and went over every topic to walk thru beginning to end. I'm watching it for the second time and writing my ad for my new 40/40 campaign I just launched - can't wait to see how it works! Thanks again!”

Angie W.

“This is an excellent, comprehensive overview of Facebook ads! I love how she actually teaches you HOW to do it!”

Stephanie S.