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Instagram marketing is just like other types of marketing — you need a system to make it work. Sales strategy for Instagram involves meeting new people (growing your following) and educating, selling, and connecting with the people you already know (your followers).  In this lesson, Ashleigh helps you understand who your ideal clients are and how to find them on Instagram. She also guides you in getting clear on your overall sales goals for your business, so you can create a plan for the content you will produce that is driven by what you want to sell.