THE FASHION BUNDLE
BUNDLE DEAL ENDS IN:
THE FASHION BUNDLE BY LARA JADE
New York-based fashion photographer, Lara Jade has built a successful career over the years and now would like to pass along all her tips and tricks to you. She has created over 29 hours of comprehensive education on everything you need to know to create a successful career in the fashion and commercial photography industry.
Save $123 with Lara’s Fashion Bundle that includes:
- The Fashion Series
- The Business of Fashion Photography
Learn more about each below
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THE FASHION SERIES
Whether you shoot portraits, weddings, or are starting out as a fashion photographer, this series will help give your work a cover-worthy, fashion flair your clients will love.
This intensive series first takes you through basic fashion fundamentals of styling, posing and lighting. Then, put what you’ve learned into practice by watching the challenges as Lara navigates through certain restrictions such as limited budget, limited gear, limited space, and limited time. Through these challenges, Lara teaches us how to concept and storyboard our shoots, find models, work with hair & makeup artists, all the way through to nailing that final image.
Through this series, you’ll learn to find your vision and your style as a photographer, strengthen your creative direction, and gain confidence on set.
This class, at a glance:
18+ HOURS | 11-Page Lighting Diagram | FULLY DOWNLOADABLE
WATCH PROMOWHAT YOU'LL LEARN
What You’ll Learn
Fashion Lighting Fundamentals
It is so easy to feel intimidated by lighting, but in this lesson, Lara shows us just how simple it is to utilize lighting to create beautiful results. Lara breaks down her 6 go-to lighting setups that she uses on almost all her shoots, whether it be with natural light, strobes, constant light, or all of the above. First she shows us the theory of each set up followed by a demo with a styled model – walking you through the process step by step. Don’t forget to download the Lighting Diagrams PDF as a reference as you learn to utilize these setups in your own space.
TOPICS COVERED
Lessons in this module
Includes 3 Downloads
Styling Fundamentals
TOPICS COVERED
– TRENDS & THEMES
– BUILDING YOUR WARDROBE ON A BUDGET
– IMPORTANCE OF HAIR & MAKE UP
Lessons in this module
Includes 2 Downloads
Fashion Posing Fundamentals
In this lesson, Lara takes us through multiple demonstrations of how to pose your subject based on the mood of your shoot. Learn to confidently direct your subject in different scenarios: cover posing, bridal posing, beauty posing, and adding movement. Watch as Lara uses keywords, tips, and tricks to encourage her model to flow from a base pose to create as many options as possible.
TOPICS COVERED
– FASHION POSING OVERVIEW
– POSING GROUPS
– COVER POSING
– BEAUTY POSING
– ADDING MOVEMENT
– BRIDAL POSING
– FLOW POSING
Lessons in this module
Includes 3 Downloads
Beach Challenge
In this challenge, Lara shows us how you can take a public location and turn it into an incredible fashion set! Without relying on any owned or rented gear, Lara makes it work with what she has to create magical images on the beach. Learn how she sourced her model from Model Mayhem and what she looks for in terms of who would best suit the clothing and mood of the shoot. Use these methods to create beautiful images for you fashion folio anywhere!(www.modelmayhem.com)
TOPICS COVERED
-BEACH SHOOT CONCEPTS & PLANNING
-MODEL CASTING/ BOOKING & ADVICE
-BUILDING A DIY SCRIM
-BUILDING A PORTFOLIO ON A BUDGET AND WITH LIMITED RESOURCES
-LIGHTING TESTS & PLANNING YOUR SHOOT
-LOCATION SCOUTING & WORKING ON LOCATION
-4 CLOTHING LOOKS WITH CHANGING LIGHT SCENARIOS
-SHARING FINAL IMAGES & POST PRODUCTION
Lessons in this module
Includes 2 Downloads
Bridal Challenge
Lara is challenged with a limited budget to rent a studio, supply dresses, and gather equipment to create a successful bridal shoot for her folio. Learn how she sources a wardrobe of dresses ranging from $30 and uses cheap lighting to create luxurious bridal looks that push the boundaries. Don’t be intimidated by having a limited budget or limited gear – in this challenge, Lara proves that you can offer unique and beautiful bridal work without breaking the bank.
-HAIR & MAKEUP ARTIST SEARCH
-WARDROBE SEARCH
-BRIDAL SHOOT CONCEPTS & PLANNING
-LOCATION SEARCH & PLANNING
-HAIR & MAKEUP CONVERSATION & PREP
-SETTING INTENTION
-TALKING THROUGH WARDROBE & LIGHTING
-FOUR BRIDAL LOOKS WITH DIFFERENT LIGHTING SCENARIOS
-BONUS BRIDAL SHOOT ON LOCATION
-TALKING THROUGH FINAL IMAGES
-RETOUCHING ROADMAP (RETOUCHING NOTES)
Lessons in this module
Includes 3 Downloads
The Business of Fashion Photography
Step into the world of a New York fashion photographer and discover everything that goes into building success in the fashion and commercial industries.
This extensive series takes you through business set-up, pricing your work, licensing and usage, and identifying your potential clients. Master the art of cold-emailing, pitching your work, and getting published. Build your industry contacts using Lara’s most effective methods, and utilize her social media strategies to take your brand to the next level.
Your business techniques and marketing strategies should be as creative as your photography – if not, more. Set yourself up for success by utilizing Lara’s systems, increase your opportunities, reach your longterm goals and build the business you’ve always wanted!
This class, at a glance:
11+ HOURS | A 30-day challenge | FULLY DOWNLOADABLE
WATCH PROMOWHAT YOU'LL LEARN
What You’ll Learn
Business Fundamentals
Set your business up for success by learning all of Lara’s tips and tricks when it comes to pricing your work, quoting your services, and invoicing clients. Learn the ins-and-outs of licensing and usage of your images, where to look for legal help, setting up the best systems for your taxes, and how to manage your income. Once you have these structures in place, you can confidently start on your journey to becoming a profitable photographer.
Lessons in this module
Includes 13 Downloads
Marketing Fundamentals
Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!
Lessons in this module
Includes 6 Downloads
Social Media Marketing
In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!
Lessons in this module
Includes 4 Downloads
Small Market, Big Profit
“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.
Lessons in this module
Includes 4 Downloads
Brand Collaboration Photoshoot
Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.
