Mitzi tackles key business elements of portrait photography, focusing on creating value-based pricing and selecting impactful products. She emphasizes the importance of treating raw portrait sessions with the same esteem as stylized shoots, sharing insights from her own experience to maintain high sales averages. Mitzi advises on product selection, encouraging photographers to choose items that resonate personally, as this passion translates into sales. This lesson covers practical aspects of pricing transparency, the psychological impact of package structuring, and the significance of storytelling through products, equipping photographers with the skills to price confidently and curate a product line that reflects their artistic vision and meets client expectations.