Tony Carter, was born in Inglewood ,Taranaki, New Zealand in 1967 and grew in small towns right around Mt Taranaki, He was educated at Stratford High and Taranaki Polytech in New Plymouth, studying to become a Professional Photographer. As a teenager Tony developed a keen interest in photographing Motocross racing, While living in England during 1989-1991 on a overseas experience, he took an extended night course in Photography at South Devon College, Devon, UK. He trained as professional portrait photographer with Margaret Bake in New Plymouth from 1991-1995, where he now has his own studio.
He has won numerous industry awards and has Six times been named New Zealand Professional Photographer of the year (2000, 2003, 2004, 2005, 2010 and 2018. In 2010 he was also named the first Grand Master of Professional Photography by the NZ Institute of Professional Photographers. His first solo exhibition, of award winning portraits, was shown at Percy Thomson Gallery, Stratford, in 2004. ‘Another World, Portraits from Ohura’, photographed in  was first shown at Puke Ariki Museum, New Plymouth, in 2014, and at the Percy Thomson Gallery, Stratford in 2015. 2015 Tony exhibited his Another World, Portraits from Ohura at the Pingyao International Photography festival, Shanxi province, China.